Tourism Management, Managing for Change

Preț: 168,05 lei
Disponibilitate: la comandă
ISBN: 9781856176026
Editura:
Anul publicării: 2009
Ediția: 3
Pagini: 602

DESCRIERE

Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate. This bestselling book is now in its third edition and has been fully revised and updated to include complete set of brand new case studies, a new four colour page design to enhance learning and improved online companion resources packed with must have information to assist in learning and teaching.
Tourism Management covers the fundamentals of tourism, introducing the following key concepts:


The development of tourism

Tourism supply and demand

Sectors involved: transport, accommodation, government

The future of tourism: including forecasting and future issues affecting the global nature of tourism

In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within a degree level course. Written in a jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. The text is also accompanied by a companion website packed with extra resources for both students and lecturers, including learning outcomes for each chapter, multiple choice questions, links to sample chapters of related titles and journal articles for further reading, as well as downloadable PowerPoint materials ad illustrations from the text. Accredited lecturers can request access to download additional material by going to http://textbooks.elsevier.com to request access.




Readership
Primary: First year undergraduate students studying tourism management, where the examination of tourism is from a specific business perspective, rather than a general social science perspective.

Contents
Short contents


Chapter 1 Introduction

Chapter 2 History of Tourism

Chapter 3 Demand for Tourism

Chapter 4 Supply of Tourism

Chapter 5 Transporting the Tourist 1

Chapter 6 transporting the Tourist 2

Chapter 7 Accommodation and Hospitality

Chapter 8 Tour Operating and Retailing

Chapter 9 Visitor Attractions

Chapter 10 Management

Chapter 11 Public Sector

Chapter 12 Managing the Visitor and their Impacts

Chapter 13 The Future


Author Information
By Stephen Page, Scottish Enterprise Forth Valley Chair in Tourism, University of Stirling, UK

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