Tourism Management, Managing for Change
Preț: 168,05 lei
Disponibilitate: la comandă
Autor: Stephen Page
ISBN: 9781856176026
Editura: Elsevier
Anul publicării: 2009
Ediția: 3
Pagini: 602
DESCRIERE
Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate. This bestselling book is now in its third edition and has been fully revised and updated to include complete set of brand new case studies, a new four colour page design to enhance learning and improved online companion resources packed with must have information to assist in learning and teaching.
Tourism Management covers the fundamentals of tourism, introducing the following key concepts:
The development of tourism
Tourism supply and demand
Sectors involved: transport, accommodation, government
The future of tourism: including forecasting and future issues affecting the global nature of tourism
In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within a degree level course. Written in a jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. The text is also accompanied by a companion website packed with extra resources for both students and lecturers, including learning outcomes for each chapter, multiple choice questions, links to sample chapters of related titles and journal articles for further reading, as well as downloadable PowerPoint materials ad illustrations from the text. Accredited lecturers can request access to download additional material by going to http://textbooks.elsevier.com to request access.
Readership
Primary: First year undergraduate students studying tourism management, where the examination of tourism is from a specific business perspective, rather than a general social science perspective.
Contents
Short contents
Chapter 1 Introduction
Chapter 2 History of Tourism
Chapter 3 Demand for Tourism
Chapter 4 Supply of Tourism
Chapter 5 Transporting the Tourist 1
Chapter 6 transporting the Tourist 2
Chapter 7 Accommodation and Hospitality
Chapter 8 Tour Operating and Retailing
Chapter 9 Visitor Attractions
Chapter 10 Management
Chapter 11 Public Sector
Chapter 12 Managing the Visitor and their Impacts
Chapter 13 The Future
Author Information
By Stephen Page, Scottish Enterprise Forth Valley Chair in Tourism, University of Stirling, UK
Tourism Management covers the fundamentals of tourism, introducing the following key concepts:
The development of tourism
Tourism supply and demand
Sectors involved: transport, accommodation, government
The future of tourism: including forecasting and future issues affecting the global nature of tourism
In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within a degree level course. Written in a jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. The text is also accompanied by a companion website packed with extra resources for both students and lecturers, including learning outcomes for each chapter, multiple choice questions, links to sample chapters of related titles and journal articles for further reading, as well as downloadable PowerPoint materials ad illustrations from the text. Accredited lecturers can request access to download additional material by going to http://textbooks.elsevier.com to request access.
Readership
Primary: First year undergraduate students studying tourism management, where the examination of tourism is from a specific business perspective, rather than a general social science perspective.
Contents
Short contents
Chapter 1 Introduction
Chapter 2 History of Tourism
Chapter 3 Demand for Tourism
Chapter 4 Supply of Tourism
Chapter 5 Transporting the Tourist 1
Chapter 6 transporting the Tourist 2
Chapter 7 Accommodation and Hospitality
Chapter 8 Tour Operating and Retailing
Chapter 9 Visitor Attractions
Chapter 10 Management
Chapter 11 Public Sector
Chapter 12 Managing the Visitor and their Impacts
Chapter 13 The Future
Author Information
By Stephen Page, Scottish Enterprise Forth Valley Chair in Tourism, University of Stirling, UK
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