Tourism Management, An Introduction

Tourism Management, An Introduction
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Preț: 174,42 lei
183,60 lei (-5%)
Disponibilitate: la comandă
ISBN: 9780080969329
Anul publicării: 2011
Ediția: 4
Pagini: 394
Categoria: Tourism

DESCRIERE

One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.

It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.


Readership

Primary: First year undergraduate students studying tourism management, where the examination of tourism is from a specific business perspective, rather than a general social science perspective.


Contents


Chapter 01 Tourism Today;
Chapter 02 Demand: Why Do People Engage in Tourism?;
Chapter 03 Transporting the Tourist I: Surface Transport;
Chapter 04 Transporting the Tourist II: The Aviation Sector;
Chapter 05 Accommodation and Hospitality Services;
Chapter 06 Tour Operating and Travel Retailing;
Chapter 07 Visitor Attractions;
Chapter 08 The Management of Tourism;
Chapter 09 The Public Sector and Tourism;
Chapter 10; Managing the Visitor and their Impacts;
Chapter 11 The Future of Tourism: Post Tourism

Author Information

Stephen J. Page is Senior Professor in Sustainable Tourism Management, London Metropolitan University. He had held professorial posts in Universities in Scotland and New Zealand and holds an Honorary Doctorate in Tourism from the University of West London. He is the author and editor of 35 books on tourism and associated areas, is Associate and Reviews Editor of the top tourism journal also published by Elsevier, and is Series Editor of several book series. He also works as a tourism consultant and has recently completed projects for the UN-World Tourism Organization and OECD along with National Tourism Organizations and national governments.

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