Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline

An incisive and accessible blueprint to pricing your company’s products and services

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like:

• How to make smart and innovative pricing a core component of your next product offering
• How to distinguish between every new, future-oriented monetization approach
• Which factors to consider when you’re choosing on a new pricing model for your most popular products

An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

Introduction of the Author

Part I: PRICE MODEL REVOLUTION

1. Monetization as a priority

Part II: NEW APPROACHES TO MONETISATION

2.  Pay per use

3.  Subscription

4.  Outcome-based pricing

5.  Psychological pricing

6.  Dynamic pricing

7.  Artificial intelligence-based pricing

8.  Freemium

9.  Sympathetic pricing

10. Participative pricing

11. Neuropricing

Part III: HOW TO WIN

12. Succeeding with new price models

Notes

About the Author

Index

Danilo Zatta is one of the world’s most recognized pricing experts. As a management consultant he has led hundreds of projects over the last 25 years, both in Europe and worldwide, for multinationals, SMEs and investment funds in numerous industries, generating substantial profit gains. His work typically focuses on pricing and sales excellence programs, growth strategies, topline transformations and business model redesign. He has written several books and articles in several languages. He studied economics at Luiss University in Rome and UCD in Dublin, Ireland. He completed a Master of Business Administration at INSEAD in Fontainebleau, France and in Singapore. Finally, he did a PhD in revenue management and pricing at TUM Munich in Germany.

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