Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

Preț: 84,00 lei
Disponibilitate: la comandă
ISBN: 9780470888414
Editura:
Anul publicării: 2011
Pagini: 288

DESCRIERE

The best of the best strategies from leading marketers

There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers.

Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best.

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Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising
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Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more!

A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

Foreword.

Introduction: Mastering The World Of Marketing.

Chapter 1 Relevancy Rules For Google (And It Should For You, Too) (Aaron Goldman).

Chapter 2 The '8Ps' Of Buying Triggers.

Chapter 3 What Is Marketing?

Chapter 4 Top 11 Proven Ways To Grow Your Email Marketing List.

Chapter 5 Everything You Need To Know About Word Of Mouth Marketing.

Chapter 6 Avoiding Dreadful Marketing Ideas.

Chapter 7 Common Rookie Mistakes.

Chapter 8 How To Write A Great Press Release: A Sample Press Release Template.

Chapter 9 31 -Derfully Simple Ways To Make Your Ads Generate More Inquiries.

Chapter 10 2 Businesses, 1 Marketing Plan.

Chapter 11 "Robert, They Can't Eat You!" My Rules For Success In Business And Life In General.

Chapter 12 The Great Brand Delusion.

Chapter 13 IS This A Bad Time To Market?

Chapter 14 100 Personal Branding Tactics Using Social Media.

Chapter 15 2 Key Elements To Article Marketing The Perfect Title And Resource Box.

Chapter 16 There Is No Word-Of-Mouth "Marketing".

Chapter 17 Common Courtesy Is A Key Marketing Strategy.

Chapter 18 23 Questions For Prospective Bloggers Is A Blog Right For You?

Chapter 19 Subliminal Marketing And Subliminal Persuasion.

Chapter 20 Ten Web Landing Page Tips To Drive Action.

Chapter 21 Crush It!

Chapter 22 How To Be Fascinating.

Chapter 23 The Importance Of Being Different.

Chapter 24 How To Create A Unique Selling Proposition.

Chapter 25 Where And When To Begin Marketing.

Chapter 26 The Do’s And Dont’s To Using Article Marketing To Get Online Visibility.

Chapter 27 7 Pillars Of Marketing A Local Business Online.

Chapter 28 Tap Into Your Think Tank: Twenty Ways To Generate Ideas That Will Boost Your Business.

Chapter 29 Power Of Psychological Triggers.

Chapter 30 The 21 Most Powerful Copywriting Rules Of All Time.

Chapter 31 Direct Mail Tool Kit -Increase The ROI On Your Next Mailing With These Important Tips.

Chapter 32 21 Creative Ways To Increase Your Facebook Fanbase.

Chapter 33 Love And Logic Equals GREAT Marketing.

Chapter 34 Seven Keys To Booking Yourself Solid.

Chapter 35 Five Guerrilla Marketing Weapons That Helped Increase My Business Without Spending Any Money.

Chapter 36 Forget Benefits, And You Will Sell More.

Chapter 37 The Five Most Important Words On Your Web Site.

Chapter 38 What Makes Things Go Viral.

Chapter 39 Big-Ass Fans And The Naked Truth About Attention & Controversy.

Chapter 40 Five Ways To Not Screw Up Your Networking Attempts.

Chapter 41 10 Ways To Surf For Buried Treasure In Your Market.

Chapter 42 Inbound Marketing & The Next Phase Of Marketing On The Web.

Chapter 43 Build A Killer Media List.

Chapter 44 Setting A Marketing Budget.

Chapter 45 Why I Changed My Coffee Religion.

Chapter 46 Top 10 Metrics For Measuring Social Media Marketing ROI.

Chapter 47 Ten Common Mistakes Exhibitors Make.

Chapter 48 10 Internet Marketing Rules To Live.

Chapter 49 What Poker Taught Me About Business.

Chapter 50 7 Direct Mail Secrets Guaranteed To Create A Stampede Of New Business.

Additional World Class.

Marketing Resources.

Eric Taylor is a global expert on sales, marketing, employee motivation, and personal development. He is the founder and president of Eric Taylor Consulting Group, based in New Jersey. Eric has educated, entertained, and inspired more than 2,000 audiences over the past 20 years. His high-energy, interactive, and relevant keynotes attract some of the world's most respected companies such as T-Mobile, Tiffany & Company, State Farm Insurance, American Express, Liberty Mutual, Aflac, and many more.

David Riklan is the founder and president of Self Improvement Online, Inc., a company that manages multiple websites on self-improvement, business, and natural health including SelfGrowth.com, the number-one ranked website for the self-improvement community. David has created four powerful Internet marketing and training programs on e-book marketing, search engine optimization, e-mail marketing, and social media.

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