Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success

The founder of the Monster Producer business coaching program shows how tapping into instinctive drives can create massive success 

Getting to the next level of success requires more than hard work and perseverance. In Flip the Switch, championship basketball turned business coach Micheal Burt shows readers how the world’s greatest achievers have learned to access their inner switch—an instinctive “prey drive” to passionately pursue a target or goal with intensity and persistence. Everyone has this switch, but it’s impossible to access without knowing what drives us or what activates it.

In Flip the Switch, Coach Burt guides readers through the five primary drivers that fuel motivation—fear, competition, exposure, environment, and embarrassment—and leads them through questions to help discover their own prey drives: What am I deeply passionate about? Where is there a need in the world that I can fulfill? What am I naturally talented at? What am I curious about? Armed with self-knowledge and self-directed motivation, readers can reach a higher plane of success than what hard work and perseverance bring; they’ll discover what they’re wired to do, naturally. Once this switch is flipped, the reader will be able to activate and re-activate this drive daily by understanding the psychology of their own wiring while working through the frameworks and phases of prey drive.

•Author reaches thousands of participants at up to 100 events annually; scheduled to speak to 10, 000-25, 000 thousand people in 2021
•He is also very active on professional and social media, with 20, 000+ email subscribers, 15, 000 Facebook and 37, 000 Instagram followers
•In addition to the yearly speaking engagements, author is also well versed in podcast presentation, with 200, 000 podcast downloads
•Author has major clients with downline and team members of 10, 000-50, 000 by serving as the personal coach to #1 EXP real estate team in world (60, 000 members), personal coach to top OPTAVIA health coaches (50, 000), personal coach to Paul Mitchell Salon’s (15, 000 students), and personal coach to top insurance leaders (20, 000-40, 000)

Micheal Burt is considered the leading authority on activating and re-activating the prey drive in people and is a top business and performance coach who helps tens of thousands of people a year through speaking engagements, one-on-ones, and his work with Fortune 500 companies and their employees. He’s spoken on some of the biggest stages in the world including 10X, Create Your Future, Door to Door Con, Century 21 Global Conference, and Coldwell Banker Gen Blue, and helps 850+ people daily through his online training programs on LightSpeed Virtual Training. Before becoming a business coach, Coach Burt built a national powerhouse at Riverdale High School in Murfreesboro, Tennessee, where he was the youngest head coach in the state and took the girls’ team to four conference titles and a state championship while setting the team and program up for seven of nine championship titles in a ten-year cycle.

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