Cases to Accompany Contemporary Strategy Analysis

Preț: 180,00 lei
Disponibilitate: la comandă
ISBN: 9780470686331
Editura:
Anul publicării: 2010
Ediția: 7
Pagini: 430

DESCRIERE

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis.
New cases include:

Manchester United: Preparing for Life without Ferguson
Starbucks
Easyjet vs. Ryanair
DVD Wars
Google
Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal-Mart Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have been updated to 2009.

These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization.

Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today's students and executives to apply key strategy concepts and frameworks to top-level decision making at companies that face critical strategic challenges.

Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com


Preface
Acknowledgments

1. Madonna

2. Starbucks, February 2009: The Coffee Goes Cold

3. The US Airline Industry in 2009

4. Ford and the World Automobile Industry in 2009

5. Wal-Mart Stores Inc., 2009

6. Manchester United: Preparing for Life without Ferguson

7. Eastman Kodak: Meeting the Digital Challenge

8. Procter & Gamble’s Organization 2005 Project

9. AirAsia: The World’s Lowest Cost Airline

10. Harley Davidson Inc., July 2008

11. Raisio Group and the Benecol Launch

12. Rivalry in Video Games

13. DVD War of 2005-8: Blu-Ray vs. HD DVD

14. New York Times

15. Eni SpA: Building an International Energy Major

16. American Apparel: Vertically-integrated in Downtown LA

17. Outback Steakhouse: Going International

18. Euro Disney: From Dream to Nightmare

19. Vodafone: Rethinking the International Strategy

20. Richard Branson and the Virgin Group of Companies in 2007

21. Google Inc.: Running Amuk?

22. Bank of America’s Acquisition of Merrill Lynch.

23. Jeff Immelt and the Reinventing of General Electric, 2009

24. W.L. Gore & Associates: Who’s In Charge Here?

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