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Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

În lume se vorbesc, în prezent, peste 6 000 de limbi, de la cele care au sute de milioane de vorbitori până la cele cu numai unul sau doi. Toate prezintă vocabulare bogate prin care descriu mediul » ...mai mult

The authors describe basic theoretical concepts of vibrational spectroscopy, address instrumental aspects and experimental procedures, and discuss experimental and theoretical methods for interpreting » ...mai mult

Immunology is the first and only true textbook written by professors who teach the undergraduate course. It presents the most current concepts in an experimental context with clinical advances highlighted » ...mai mult

Modeled after Fitzpatrick's Color Atlas and Synopsis of Clinical Dermatology, the world's most widely-used dermatologic reference, this point-of-care atlas provides large, detailed, full-color photographs » ...mai mult

Electrocatalysis applications are employed in a large number of industries worldwide, ranging from old technologies such as galvanoplasty to the most up-to-date deployments involving ultracapacitators. » ...mai mult

The Phaidon Atlas of Contemporary World Architecture presents a comprehensive global survey of the most outstanding works of contemporary architecture from around the world to be completed in the last » ...mai mult

There are several well-known books on the market that cover biomaterials in a general way, but none provide adequate focus on the future of and potential for actual uses of emerging nanontechnology in » ...mai mult

Un nou bestseller semnat de autoarea thrillerului Minciuni periculoase Cum reactionezi cand ti se spune ca esti... altcineva? Ca viata ta este un spectacol atent regizat? Ca esti fiica unui criminal? In » ...mai mult

Venous Thromboembolic Disease, the second volume in the Contemporary Endovascular Management series, continues the current, succinct review of the rapidly evolving field of venous disease presented in » ...mai mult

Roman tradus in peste douazeci de tari si nominalizat de New York Times Book Review printre primele zece romane americane ale anului 2006 Misa Borisovici Vainberg are 30 de ani si 150 de kilograme. Dar » ...mai mult

Chronic Venous Insufficiency, the first volume in the Contemporary Endovascular Management series, presents a current, succinct review of the rapidly evolving field of venous disease. In recognition of » ...mai mult