Editura Pearson (411 cărţi)

We’ve talked to tons of POA instructors and our editors have even taken the accounting course (numerous times!) to figure out the following issue in this course that is consistent: Students understand » ...mai mult

Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process. The tenth edition builds on the delivery of customer value by offering » ...mai mult

Berman and Evans' strategic approach and emphasis on decision-making have made this text a best-seller edition after edition. Key retail management concepts are reinforced with current, real-world examples » ...mai mult

Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.

This text brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analysis.

From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product » ...mai mult

Integrated Advertising, Promotion, and Marketing Communications is a pure IMC text by providing a truly integrated approach to teaching IMC.

The Practice of Public Relations leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, most importantly, how to implement actual » ...mai mult

In Robbins/Coulter Management 9/e, students learn from real managers how to apply management theory. Students are actively engaged in putting concepts into practice– thinking and acting like real managers » ...mai mult

Whetten/Cameron teaches students the ten essential skills all managers should possess in order to be successful.

Becoming an effective negotiator is a universal skill that can benefit all. Unlike other books, Conflict Management explores how to develop this universal skill, using a very individual, personalized approach. » ...mai mult

Offering essential tools and strategies for conflict management,The Conflict Survival Kit: Tools for Resolving Conflict at Work is designed for those who need instant skill building and practical methods » ...mai mult