Editura Cengage (26 cărţi)

Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E from leading authors O'Guinn/Allen/Semenik. » ...mai mult

This book is the perfect accompaniment to any of the Advertising and IMC advertising texts. It can serve as a standalone textbook for introductory courses as well. For instructors, it offers the opportunity » ...mai mult

Introduce students to the critical role of purchasing in the supply chain with one of today's leading-edge strategy and purchasing books--Monczka/Handfield/Giunipero/Patterson's PURCHASING AND SUPPLY CHAIN » ...mai mult

Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB3 is an engaging, accessible solution to accommodate the diverse lifestyles » ...mai mult

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2012 combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly » ...mai mult

Created through a "student-tested, faculty-approved" review process, MR is an engaging and accessible solution to accommodate the diverse learning styles of today's students at a value-based price. MR » ...mai mult

Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small » ...mai mult

Teach your students everything they need to know to work successfully in today's exciting project management environment with Gido/Clements' SUCCESSFUL PROJECT MANAGEMENT, 5E. This best-selling text details » ...mai mult

DIVERSITY IN ORGANIZATIONS is the first comprehensive, research-based text designed to meet the needs of the diversity course. It provides a solid perspective on the various aspects of organizational diversity, » ...mai mult

Prepare your students today to become strong, effective managers tomorrow with the powerful concepts and practical applications found in Griffin/Moorhead's ORGANIZATIONAL BEHAVIOR: MANAGING PEOPLE AND » ...mai mult

This edition of Human Relations: Principles and Practices continues to focus on the immediate personal application of human relations principles and practices. In addition to incorporating the authors' » ...mai mult

Masterton/Hurley/Neth's CHEMISTRY: PRINCIPLES AND REACTIONS, 7e, takes students directly to the crux of chemistry's fundamental concepts and allows you to efficiently cover all topics found in the typical » ...mai mult