Editura Cengage (36 cărţi)

This text supplies students with proven project-management processes, broadly-tested techniques, and solid approaches to the successful management of projects in varying sizes and degrees of complexity. » ...mai mult

This best-selling classical mechanics text, written for the advanced undergraduate one- or two-semester course, provides a complete account of the classical mechanics of particles, systems of particles, » ...mai mult

The eighth edition of SUPPLY CHAIN MANAGEMENT: A LOGISTICS PERSPECTIVE has refined its focus on the supply chain approach, one of the latest developments in logistics management. Its strategic managerial » ...mai mult

This Special edition of Mankiw and Taylor’s Economics provides highly topical and in-depth coverage of the global financial crisis of 2007-2009. Two new chapters are included: one on the causes of the » ...mai mult

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to » ...mai mult

BUSINESS MARKETING MANAGEMENT, 10th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. » ...mai mult

CONSUMER BEHAVIOR combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition » ...mai mult

Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at » ...mai mult

The text is directed at the users of international logistics services: it covers all of the concepts that are important to managers who are actively exporting or importing goods or are otherwise involved » ...mai mult

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, » ...mai mult

Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E from leading authors O'Guinn/Allen/Semenik. » ...mai mult

This book is the perfect accompaniment to any of the Advertising and IMC advertising texts. It can serve as a standalone textbook for introductory courses as well. For instructors, it offers the opportunity » ...mai mult