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Cărţi noi - Marketing (132 cărţi)
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Facebook for Grown-Ups
Autor(i): Michael Miller Editura: Pearson - 2011 Disponibilitate: la comandă
Preţ: 89,93 lei 68,34 lei Oferta este valabilă până la 31.03.2022 |
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Table of Contents Introduction 1 How This Book Is Organized 2 Conventions Used in This Book 3 Get Ready to Facebook 4 Part I: Getting Started with Facebook–and Social Networking 5 1 Welcome to Facebook: » ...mai mult |
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Customer Service: A Practical Approach
Autor(i): Elaine Harris Editura: Pearson - 2013 Disponibilitate: la comandă
Preţ: 287,76 lei 165,00 lei Oferta este valabilă până la 31.03.2022 |
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The market-leader, Customer Service: A Practical Approach, Sixth Edition,goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. » ...mai mult |
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Olympic Games Effect: How Sports Marketing Builds Strong Brands
Autor(i): John Davis Editura: Wiley - 2012 Disponibilitate: la comandă
Preţ: 122,00 lei 120,78 lei Oferta este valabilă până la 31.03.2022 |
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Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into » ...mai mult |
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UnMarketing: Stop Marketing. Start Engaging
Autor(i): Scott Stratten Editura: Wiley - 2012 Disponibilitate: la comandă
Preţ: 79,30 lei 78,51 lei Oferta este valabilă până la 31.03.2022 |
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No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is » ...mai mult |
Cărţi la preţ promoţional - Marketing (250 cărţi)
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Principles of Marketing
Autor(i): Philip Kotler, Gary Armstrong Editura: Pearson - 2008 Disponibilitate: în stoc
Preţ: 475,00 lei 65,00 lei Oferta este valabilă până la 31.12.2021 |
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The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework The comprehensive, classic principles text organized around an innovative customer-value » ...mai mult |
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Marketing Plan Handbook and Pro Premier Marketing Plan Package
Autor(i): Marian Burk Wood Editura: Pearson - 2008 Disponibilitate: în stoc
Preţ: 210,00 lei 195,00 lei Oferta este valabilă până la 31.12.2021 |
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Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto’s Marketing PlanPro (a commercial software) to aid » ...mai mult |
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Marketing the Arts: A Fresh Approach
Autor(i): Daragh O'Reilly, Finola Kerrigan Editura: Routledge - 2010 Disponibilitate: la comandă
Preţ: 549,00 lei 521,55 lei Oferta este valabilă până la 29.02.2020 |
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In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring » ...mai mult |
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Legends in Marketing: 8-Volume Set
Autor(i): Balaji Krishnan Editura: Sage Publications - 2010 Disponibilitate: la comandă
Preţ: 6710,00 lei 6039,00 lei Oferta este valabilă până la 31.05.2020 |
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The explosion of scientific information is exacerbating the ôinformation gapö between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet » ...mai mult |
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Sage Handbook of Marketing Theory
Autor(i): Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski Editura: Sage Publications - 2010 Disponibilitate: la comandă
Preţ: 549,00 lei 521,55 lei Oferta este valabilă până la 31.05.2020 |
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Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater » ...mai mult |
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Macromarketing: 4-Volume Set
Autor(i): Mark Tadajewski, Clifford Shultz II, Stanley Shapiro Editura: Sage Publications - 2010 Disponibilitate: la comandă
Preţ: 3507,50 lei 3156,75 lei Oferta este valabilă până la 31.05.2020 |
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The macro side of marketing takes the subject beyond the realm of commerce and into the wider societal context, looking at the marketing process in its entirety. We have long been suspicious of the negative » ...mai mult |
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