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Product Design, Management, and Marketing (47 cărţi)
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Strategic Brand Management
Autor(i): Kevin Keller
Editura: Pearson - 2008
Disponibilitate: la comandă
Preţ: 445,00 lei 195,00 lei
Oferta este valabilă până la 31.12.2021 |
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Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. |
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Product Strategy and Management
Autor(i): Michael Baker, Susan Hart
Editura: Pearson - 2007
Disponibilitate: la comandă
Preţ: 350,00 lei 195,00 lei
Oferta este valabilă până la 31.12.2021 |
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From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product » ...mai mult |
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Nation branding: Concepts, Issues, Practice
Autor(i): Keith Dinnie
Editura: Elsevier - 2008
Disponibilitate: la comandă
Preţ: 165,00 lei |
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Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and » ...mai mult |
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Product Marketing for Technology Companies
Autor(i): Mark Butje
Editura: Elsevier - 2005
Disponibilitate: la comandă
Preţ: 180,00 lei |
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The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: selecting target markets creating a positioning statement writing » ...mai mult |
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Creating Powerful Brands
Autor(i): Leslie De Chernatony, Malcolm McDonald
Editura: Elsevier - 2004
Disponibilitate: la comandă
Preţ: 175,00 lei |
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This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, » ...mai mult |
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Ingredient Branding: Making the Invisible Visible
Autor(i): Philip Kotler, Waldemar Pfoertsch
Editura: Springer - 2010
Disponibilitate: la comandă
Preţ: 218,25 lei 207,34 lei
Oferta este valabilă până la 29.02.2020 |
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An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding » ...mai mult |
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Brand Atlas: Branding Intelligence Made Visible
Autor(i): Alina Wheeler
Editura: Wiley - 2010
Disponibilitate: la comandă
Preţ: 122,00 lei |
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An innovative, full-color compendium to branding’s best thinking from the world’s leading brand strategists and practitioners A company’s brand is its most valuable asset. Wheeler takes the most » ...mai mult |
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