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Principles of Marketing (47 cărţi)

Filtrează după:
Editura
- Cengage
- Elsevier
- McGraw-Hill
- Pearson
- Routledge
- Sage Publications
- Wiley
An publicare
- 2013
- 2012
- 2011
- 2010
- 2009
- 2008
- 2007
- 2006
- 2005
- 2004
- 2003
- 2002

Pagini: 1 2 3 4

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Principles of Marketing

Autor(i): Philip Kotler, Gary Armstrong
Editura: Pearson - 2008
Disponibilitate: în stoc

Preţ: 475,00 lei 65,00 lei
Oferta este valabilă până la 31.12.2021

The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework The comprehensive, classic principles text organized around an innovative customer-value » ...mai mult

Marketing Plan Handbook and Pro Premier Marketing Plan Package

Autor(i): Marian Burk Wood
Editura: Pearson - 2008
Disponibilitate: în stoc

Preţ: 210,00 lei 195,00 lei
Oferta este valabilă până la 31.12.2021

Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto’s Marketing PlanPro (a commercial software) to aid » ...mai mult

Market-Led Strategic Change, Transforming the Process of Going to Market

Autor(i): Nigel Piercy
Editura: Elsevier - 2009
Disponibilitate: la comandă

Preţ: 180,00 lei

The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: corporate social responsibility marketing » ...mai mult

Marketing Book

Autor(i): Michael Baker, Susan Hart
Editura: Elsevier - 2008
Disponibilitate: la comandă

Preţ: 215,00 lei

The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects » ...mai mult

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Principles of Marketing...
Editura Pearson
~~475,00 lei~~ 65,00 lei
Valabil până la 31.12.2021

Marketing Management...
Editura Pearson
~~465,00 lei~~ 65,00 lei
Valabil până la 31.12.2021

Key Account Plans: The Practitioners Guide to Profitable Planning

Autor(i): Lynette Ryals, Malcolm McDonald
Editura: Elsevier - 2008
Disponibilitate: la comandă

Preţ: 185,00 lei

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. » ...mai mult

Marketing Plans, How to prepare them, how to use them

Autor(i): Malcolm McDonald
Editura: Elsevier - 2008
Disponibilitate: la comandă

Preţ: 185,00 lei

Now in its 6th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention » ...mai mult

Critical Marketing: Defining the field

Autor(i): Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Avi Shankar, Miriam Caterall
Editura: Elsevier - 2007
Disponibilitate: la comandă

Preţ: 155,00 lei

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. » ...mai mult

Marketing in a Nutshell: Key concepts for non-specialists

Autor(i): Mike Meldrum, Malcolm McDonald
Editura: Elsevier - 2007
Disponibilitate: la comandă

Preţ: 120,00 lei

Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers » ...mai mult

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Marketing Graffiti: The View From the Street

Autor(i): Michael Saren
Editura: Elsevier - 2006
Disponibilitate: la comandă

Preţ: 135,00 lei

Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active » ...mai mult

Market-Driven Thinking: Achieving Contextual Intelligence

Autor(i): Arch Woodside
Editura: Elsevier - 2005
Disponibilitate: la comandă

Preţ: 215,00 lei

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer » ...mai mult

Introduction to Marketing Concepts

Autor(i): Graeme Drummond, John Ensor
Editura: Elsevier - 2005
Disponibilitate: la comandă

Preţ: 160,00 lei

Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive » ...mai mult

Marketing: A complete guide in pictures

Autor(i): Malcolm McDonald, Peter Morris
Editura: Elsevier - 2004
Disponibilitate: la comandă

Preţ: 105,00 lei

Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted » ...mai mult

Pagini: 1 2 3 4

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