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Pricing (5 cărţi)
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Pricing and Profitability Management: A Practical Guide for Business Leaders
Autor(i): Julie Meehan, Mike Simonetto, Larry Montan, Chris Goodin Editura: Wiley - 2011 Disponibilitate: la comandă
Preţ: 335,50 lei 318,73 lei Oferta este valabilă până la 31.05.2021 |
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A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management. It describes each of the six competencies (Pricing » ...mai mult |
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Strategy and Tactics of Pricing
Autor(i): Thomas Nagle, John Hogan, Joseph Zale Editura: Pearson - 2011 Disponibilitate: la comandă
Preţ: 310,00 lei 195,00 lei Oferta este valabilă până la 31.08.2021 |
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A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply » ...mai mult |
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Pricing Strategies: A Marketing Approach
Autor(i): Robert Schindler Editura: Sage Publications - 2012 Disponibilitate: la comandă
Preţ: 274,50 lei 260,78 lei Oferta este valabilă până la 31.03.2022 |
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This book makes basic pricing concepts more accessible to business students through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the formulas used in » ...mai mult |
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