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Marketing Management and Strategy (43 cărţi)

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Marketing Management Marketing Management
Autor(i): Philip Kotler, Kevin Lane Keller
Editura: Pearson - 2006
Disponibilitate: în stoc
Preţ: 465,00 lei 65,00 lei
Oferta este valabilă până la 31.12.2021
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This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Managing Marketing: Marketing Success Through Good Management Practice Managing Marketing: Marketing Success Through Good Management Practice
Autor(i): Roger Palmer, Juanita Cockton, Graham Cooper
Editura: Elsevier - 2007
Disponibilitate: la comandă
Preţ: 120,00 lei
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Section 1 Organisational Competence Topic Area 1 Structure and Operations Topic Area 2 Systems and Processes Topic Area 3 Products and services Topic Area 4 Culture Topic Area 5 Brand Integrity and Reputation » ...mai mult
Management of Marketing Management of Marketing
Autor(i): Geoff Lancaster, Paul Reynolds
Editura: Elsevier - 2005
Disponibilitate: la comandă
Preţ: 145,00 lei
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The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students » ...mai mult
Marketing Plans for Service Businesses, A Complete Guide Marketing Plans for Service Businesses, A Complete Guide
Autor(i): Malcolm McDonald, Adrian Payne
Editura: Elsevier - 2005
Disponibilitate: la comandă
Preţ: 210,00 lei
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Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the » ...mai mult
  Noi vă recomandăm!  
Principles of Marketing
Principles of Marketing...
Editura Pearson
475,00 lei 65,00 lei
Valabil până la 31.12.2021
Marketing Management
Marketing Management...
Editura Pearson
465,00 lei 65,00 lei
Valabil până la 31.12.2021
Market Segmentation: How to do it, how to profit from it Market Segmentation: How to do it, how to profit from it
Autor(i): Malcolm McDonald, Ian Dunbar
Editura: Elsevier - 2004
Disponibilitate: la comandă
Preţ: 180,00 lei
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McDonald and Dunbar are the leading author team in this area Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation » ...mai mult
Strategic Marketing Planning Strategic Marketing Planning
Autor(i): Colin Gilligan, Richard Wilson
Editura: Elsevier - 2003
Disponibilitate: la comandă
Preţ: 185,00 lei
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Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five » ...mai mult
Internal Marketing Internal Marketing
Autor(i): Pervaiz Ahmed, Mohammed Rafiq
Editura: Elsevier - 2002
Disponibilitate: la comandă
Preţ: 175,00 lei
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A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal » ...mai mult
Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve Company's Competitiveness Using a Network Approach Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve Company's Competitiveness Using a Network Approach
Autor(i): Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
Editura: Routledge - 2010
Disponibilitate: la comandă
Preţ: 335,50 lei 318,73 lei
Oferta este valabilă până la 29.02.2020
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The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. » ...mai mult
  Promo non-stop!  
Principles of Population Genetics
Principles of Population Genetics...
Editura Sinauer Associates
396,50 lei 376,68 lei
Valabil până la 30.04.2020
If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity
Autor(i): Rob Adams
Editura: Wiley - 2010
Disponibilitate: la comandă
Preţ: 103,70 lei
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Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more » ...mai mult
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
Autor(i): Jay Conrad Levinson, Shel Horowitz
Editura: Wiley - 2010
Disponibilitate: la comandă
Preţ: 91,50 lei
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These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible » ...mai mult
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
Autor(i): Vanessa Fox
Editura: Wiley - 2010
Disponibilitate: la comandă
Preţ: 109,80 lei
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"Former Googler Vanessa Fox has a unique understanding of search marketing from both sides of the table, and has been educating people about the world of Google and search marketing through speaking and » ...mai mult
Marketing 3.0: From Products to Customers to the Human Spirit Marketing 3.0: From Products to Customers to the Human Spirit
Autor(i): Philip Kotler
Editura: Wiley - 2010
Disponibilitate: la comandă
Preţ: 103,70 lei
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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, » ...mai mult
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Preface to Marketing Management
Preface to Marketing Management
471,21 lei 238,06 lei
Marketing Management: A Strategic Decision-Making Approach
Marketing Management: A Strategic Decision-Making Approach
647,46 lei 277,73 lei
Entrepreneurship Marketing. Principles and Practice of SME Marketing
Entrepreneurship Marketing. Principles and Practice of SME Marketing
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Preface to Marketing Management
Preface to Marketing Management
471,21 lei 238,06 lei
Marketing Management: A Strategic Decision-Making Approach
Marketing Management: A Strategic Decision-Making Approach
647,46 lei 277,73 lei
Entrepreneurship Marketing. Principles and Practice of SME Marketing
Entrepreneurship Marketing. Principles and Practice of SME Marketing
237,90 lei 226,01 lei
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