Marketing Channels (9 cărţi)

Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic » ...mai mult

Much has changed in the marketplace since the last edition of this widely popular text. Today’s business environment – which is influenced by the 2001 terrorist attacks, the lightning speed of advances » ...mai mult

This text brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analysis.

This comprehensive discussion-covering the planning, organizing, and controlling of such activities as transportation, inventory maintenance, facility location, order processing, purchasing, warehousing, » ...mai mult

While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just » ...mai mult

Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly » ...mai mult

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain » ...mai mult

Acknowledgements About the author Introduction PART 1 - GET STRATEGIC 1. Online marketing 101 2. Your online marketing plan PART 2 - GET ONLINE 3. Establish a web presence How to build a website with no » ...mai mult

Illustrating the key drivers in effective supply chain management. Supply Chain Management illustrates the key drivers of good supply chain management in order to help students understand what creates » ...mai mult