Direct Marketing (38 cărţi)

Written by recognized leaders, Martin Baier, a member of the "Direct Marketing Hall-of-Fame" and, Lisa Spiller, an award-winning direct marketing educator, this new textbook provides a comprehensive and » ...mai mult

This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using » ...mai mult

This 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has » ...mai mult

Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy » ...mai mult

As businesses adapt to the realities of the digital world, this text is designed to provide students with the conceptual and practical knowledge they need to understand the implications of the Internet » ...mai mult

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have » ...mai mult

Internet Marketing is the first book to offer students a hands-on, coal-face guide to Internet marketing tactics. Unlike other texts, it addresses not only eMarketing strategy but all basic issues surrounding » ...mai mult

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating » ...mai mult

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium » ...mai mult

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful » ...mai mult

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical » ...mai mult

Marketing managers/students with internet marketing interest Contents Chapter 1: Introduction to Search Engines Chapter 2: How People Search Chapter 3: Linking Strategies & Free Listings Chapter 4: The » ...mai mult