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Customer Relationship Management (27 cărţi)
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Customer Equity Management with Software
Autor(i): Roland Rust, Katherine Lemon, Das Narayandas Editura: Pearson - 2005 Disponibilitate: la comandă
Preţ: 180,00 lei |
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This concise new textbook by a team of award winning professors presents the concepts and analytic tools necessary to understand customer equity management. It's organized around a simple framework, the » ...mai mult |
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Customer Relationship Management
Autor(i): Ed Peelen Editura: Pearson - 2006 Disponibilitate: la comandă
Preţ: 225,00 lei 195,00 lei Oferta este valabilă până la 31.12.2021 |
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Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve » ...mai mult |
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Database Marketing: Analyzing and Managing Customers
Autor(i): Robert Blattberg, Scott Neslin, Byung-Do Kim Editura: Springer - 2008 Disponibilitate: la comandă
Preţ: 620,00 lei |
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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have » ...mai mult |
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Customer Relationship Management
Autor(i): Francis Buttle Editura: Elsevier - 2009 Disponibilitate: la comandă
Preţ: 185,00 lei |
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MBA and Masters students, and upper-level undergraduates studying CRM or related advanced courses such as relationship marketing, database marketing, customer management, sales management, key account » ...mai mult |
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Relationship Marketing: Creating Stakeholder Value
Autor(i): Martin Christopher, Adrian Payne, David Ballantyne Editura: Elsevier - 2002 Disponibilitate: la comandă
Preţ: 160,00 lei |
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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term » ...mai mult |
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