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Customer Relationship Management (27 cărţi)

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Customer Equity Management with Software Customer Equity Management with Software
Autor(i): Roland Rust, Katherine Lemon, Das Narayandas
Editura: Pearson - 2005
Disponibilitate: la comandă
Preţ: 180,00 lei
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This concise new textbook by a team of award winning professors presents the concepts and analytic tools necessary to understand customer equity management. It's organized around a simple framework, the » ...mai mult
Customer Relationship Management Customer Relationship Management
Autor(i): Ed Peelen
Editura: Pearson - 2006
Disponibilitate: la comandă
Preţ: 225,00 lei 195,00 lei
Oferta este valabilă până la 31.12.2021
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Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology. This book blends together theory and practice to achieve » ...mai mult
Relationship Marketing: Exploring relational strategies in marketing Relationship Marketing: Exploring relational strategies in marketing
Autor(i): John Egan
Editura: Pearson - 2004
Disponibilitate: la comandă
Preţ: 240,00 lei 195,00 lei
Oferta este valabilă până la 31.12.2021
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Relationship Marketing: Exploring Relational Strategies in Marketing, 2e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally » ...mai mult
Database Marketing: Analyzing and Managing Customers Database Marketing: Analyzing and Managing Customers
Autor(i): Robert Blattberg, Scott Neslin, Byung-Do Kim
Editura: Springer - 2008
Disponibilitate: la comandă
Preţ: 620,00 lei
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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have » ...mai mult
  Noi vă recomandăm!  
Principles of Marketing
Principles of Marketing...
Editura Pearson
475,00 lei 65,00 lei
Valabil până la 31.12.2021
Marketing Management
Marketing Management...
Editura Pearson
465,00 lei 65,00 lei
Valabil până la 31.12.2021
Customer Relationship Management Customer Relationship Management
Autor(i): Francis Buttle
Editura: Elsevier - 2009
Disponibilitate: la comandă
Preţ: 185,00 lei
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MBA and Masters students, and upper-level undergraduates studying CRM or related advanced courses such as relationship marketing, database marketing, customer management, sales management, key account » ...mai mult
Total Relationship Marketing, Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy Total Relationship Marketing, Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy
Autor(i): Evert Gummesson
Editura: Elsevier - 2007
Disponibilitate: la comandă
Preţ: 185,00 lei
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A powerful and in-depth analysis of modern relationship marketing, the third edition of Gummesson's seminal title consolidates its major contribution to marketing thought internationally and represents » ...mai mult
Handbook of CRM: Achieving Excellence through Customer Management Handbook of CRM: Achieving Excellence through Customer Management
Autor(i): Adrian Payne
Editura: Elsevier - 2005
Disponibilitate: la comandă
Preţ: 210,00 lei
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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts » ...mai mult
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Autor(i): Justin Kirby, Paul Marsden
Editura: Elsevier - 2005
Disponibilitate: la comandă
Preţ: 160,00 lei
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Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, » ...mai mult
  Promo non-stop!  
10 x 10_2
10 x 10_2...
Editura Phaidon
274,50 lei 260,78 lei
Valabil până la 28.02.2020
Renzo Piano Building Workshop: Complete Works Volume 5
Renzo Piano Building Workshop: Complete Works Volume 5...
Editura Phaidon
274,50 lei 260,78 lei
Valabil până la 28.02.2020
Customer Relationship Management: Perspectives from the Market Place Customer Relationship Management: Perspectives from the Market Place
Autor(i): Simon Knox, Stan Maklan, ADRIAN PAYNE, Joe Peppard, Lynette Ryals
Editura: Elsevier - 2003
Disponibilitate: la comandă
Preţ: 220,00 lei
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Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management » ...mai mult
Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
Autor(i): Lawrence Friedman
Editura: Elsevier - 2002
Disponibilitate: la comandă
Preţ: 170,00 lei
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In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even » ...mai mult
Relationship Marketing: Creating Stakeholder Value Relationship Marketing: Creating Stakeholder Value
Autor(i): Martin Christopher, Adrian Payne, David Ballantyne
Editura: Elsevier - 2002
Disponibilitate: la comandă
Preţ: 160,00 lei
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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term » ...mai mult
Relationship Revolution: Closing the Customer Promise Gap Relationship Revolution: Closing the Customer Promise Gap
Autor(i): Larry Hochman
Editura: Wiley - 2010
Disponibilitate: la comandă
Preţ: 103,70 lei
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"Larry's thoughts on customers, culture and talent are immensely valuable for any business, anywhere in the world." —Sheldon S. Wiseman, President & CEO, Amberwood Entertainment Corp. "For Larry » ...mai mult
 
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