Consumer Behavior (17 cărţi)

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and » ...mai mult

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective » ...mai mult

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals » ...mai mult

The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product » ...mai mult

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, » ...mai mult

Business Leaders Are Buzzing About Curation Nation 'An indispensible guide to the brave new media world.' 'Arianna Huffington, editor in chief, the Huffington Post 'Gives me hope for the future of the » ...mai mult

Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social » ...mai mult

The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation » ...mai mult

Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB3 is an engaging, accessible solution to accommodate the diverse lifestyles » ...mai mult

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, » ...mai mult

CONSUMER BEHAVIOR combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition » ...mai mult

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the » ...mai mult