Advertising (18 cărţi)

Kleppner’s Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.

Integrated Advertising, Promotion, and Marketing Communications is a pure IMC text by providing a truly integrated approach to teaching IMC.

Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way » ...mai mult

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to » ...mai mult

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily » ...mai mult

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader » ...mai mult

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing » ...mai mult

'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros » ...mai mult

Written in an accessible style, Advertising Creative: Strategy, Copy, and Design gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information » ...mai mult

The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic and often political lines. This eclectic, extensive and inclusive collection draws together » ...mai mult

Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes » ...mai mult