Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder

Acknowledgements.
Richard Branson Revisited.

The Life and Times of Richard Branson.

One: Pick on Someone Bigger Than You.

Two: Do the Hippy, Hippy Shake.

Three: Haggle: Everything’s Negotiable.

Four: Make Work Fun.

Five: Do Right by Your Brand.

Six: Smile for the Cameras.

Seven: Don’t Lead Sheep, Herd Cats.

Eight: Move Faster Than a Speeding Bullet.

Nine: Size Does Matter.

Ten: Never Lose the Common Touch.

Last Word.

Notes.

Index.