Survey Research Handbook

The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.





Table of Contents




PART ONE: Planning and Designing the Survey
Chapter 1: Initiating a Survey
Chapter 2: Planning the Project
Chapter 3: Designing the Sample
PART TWO: Developing Survey Instruments
Chapter 4: Composing Questions
Chapter 5: Creating Item Scales
Chapter 6: Building Questionnaires
PART THREE: Collecting and Processing Data
Chapter 7: Self-Administered Surveys
Chapter 8: Collecting Interview Data
Chapter 9: Processing Data
PART FOUR: Interpreting and Reporting Results
Chapter 10: Describing Data Distributions
Chapter 11: Measuring item Interactions
Chapter 12: Reporting the Information
Appendix
A: Conducting Focus Groups
B: Conducting Experiments
C: Presenting Survey Results
GLOSSARY
INDEX











Features




Web Survey Methods. Web survey methods are described, and the resources and procedures available for Web surveys are clearly outlined. This section is important, especially since more and more surveys tend to be delivered and handled in electronic form.

Experimental Designs. Experimental designs for behavioral studies in both the lab and the field are described, and directions for conducting experiments are provided.

Statistical Analysis. Statistical analysis is presented simply and in clear language, with the most commonly used methods described first and the more advanced techniques following.

RECENZII

Spune-ne opinia ta despre acest produs!

scrie o recenzie