SuperBusiness: How I Started SuperJam from My Gran's Kitchen

“Fraser is an exciting young entrepreneur with an amazing story. His jams taste really fantastic too!” Duncan Bannatyne

Fraser Doherty is a successful young entrepreneur and started his company at the age of just fourteen. His brand of 100% fruit jam, ‘SuperJam’ is sold in supermarkets across Europe and has sold over one million jars to date.

In this book, Fraser gives you useful down-to-earth advice on how you, too, can come up with your own ideas and start a business, create a product, build a brand and do good in your community.

It’s not all plain sailing though. There are constant setbacks in setting up a business and a lot of ideas fail completely. With his own suggestions for budding entrepreneurs, supplemented by advice that he has been given by other people along the way, Fraser’s story will inspire you to start your own adventure to get your business going in the right direction.

1. Eureka! Finding an idea
2. Developing Your Product
3. Finding Supporters (advice, sales)
4. Launch! - Start Small (PR, marketing)
5. Seeking feedback (improve)
6. Sell, Sell, Sell (more outlets, growth)
7. Telling A Story
8. Love Your Customers
9. Do Good
10. Diversify & Grow

About the 'Jam Boy'.

Acknowledgements.

My Adventures in Jam.

1 Why Start a Business?

2 Eureka! Super Idea.

3 Finding Support.

4 Researching and Pitching Your Idea.

5 Launch!

6 Telling a Story.

7 Sell, Sell, Sell.

8 Love Your Customers.

9 Do Good.

10 Building a Team.

11 Diversify and Grow.

A Handful of Places to Go for Inspiration.

Index.