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Strategic Management and Competitive Advantage: Concepts and Cases
DESCRIEREFor professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations. OPINII
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Advantage-Makers, The: How Exceptional Leaders Win by Creating Opportunities Others Don't
125,89 lei 95,32 lei
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