Managing Marketing: Marketing Success Through Good Management Practice

Section 1 Organisational Competence Topic Area 1 Structure and Operations Topic Area 2 Systems and Processes Topic Area 3 Products and services Topic Area 4 Culture Topic Area 5 Brand Integrity and Reputation Section 2 Personal Competence Topic Area 1 Motivation Topic Area 2 Leadership and Teams Topic Area 3 Skills Functional Technical Professional Topic Area 4 Problem Solving and Creativity Topic Area 5 Personal Communications Section 3 Resource and Capabilities Topic Area 1 Finance and Materials Topic Area 2 Knowledge, Information and Intelligence Topic Area 3 Technology and Time

Author Information
By Roger Palmer, MBA, PhD, DipM, FCIM, FHEA, ARAgS, CIM Senior Examiner for the Managing Marketing Performance module and Professor of Marketing and Management, Henley Management College.; Juanita Cockton, Course Director for the Chartered Institute of Marketing on the Senior Management Postgraduate Diploma Course and a Senior Examiner.; and Graham Cooper, Graham Cooper is a Consultant working in B2B (IT, Government, aerospace, ebusiness, marine) and B2C (education, leisure, marketing information) areas: Lecturer for the CIM PPD course, MBAs, and MMkt.

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