Legends in Marketing: 8-Volume Set

Preț: 6600,00 lei
Disponibilitate: la comandă
ISBN: 9788132103004
Anul publicării: 2010
Pagini: 2140

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The explosion of scientific information is exacerbating the ôinformation gapö between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet help some keep up with these developments but also make it more likely others fall further behind. This is taking place in a globalizing economy and society that further complicates the division between information haves and have-nots and compounds the challenge of communicating about emerging science and technology to increasingly diverse audiences. Journalism about science and technology must fill this gap, yet journalists and journalism students themselves struggle to keep abreast of contemporary scientific developments. Scientists--aided by public relations and public information professionals--must get their stories out, not only to other scientists but also to broader public audiences. Funding agencies increasingly expect their grantees to engage in outreach and education, and such activity can be seen as both a survival strategy and an ethical imperative for taxpayer-supported, university-based research. Science communication, often in new forms, must expand to meet all these needs. Providing a comprehensive introduction to students, professionals and scholars in this area is a unique challenge because practitioners in these fields must grasp both the principles of science and the principles of science communication while understanding the social contexts of each. For this reason, science journalism and science communication are often addressed only in advanced undergraduate or graduate specialty courses rather than covered exhaustively in lower-division courses. Even so, those entering the field rarely will have a comprehensive background in both science and communication studies. This circumstance underscores the importance of compiling useful reference materials.The Encyclopedia of Science and Technology Communication presents resources and strategies for science communicators, including theoretical material and background on recent controversies and key institutional actors and sources. Science communicators need to understand more than how to interpret scientific facts and conclusions; they need to understand basic elements of the politics, sociology, and philosophy of science, as well as relevant media and communication theory, principles of risk communication, new trends, and how to evaluate the effectiveness of science communication programs, to mention just a few of the major challenges. It is our hope that this work will help to develop and enhance such understanding as it addresses these challenges and more.

VOLUME ONE
Set Introduction Balaji C Krishnan
Volume Introduction Richard J Lutz
Literature Reviews and Critiques
Review of Buyer Behavior
The Surpluses and Shortages in Consumer Behavior Theory and Research
Acrimony in the Ivory Tower: A retrospective on consumer research
Comprehensive Theories
A Theory of Buyer Behavior
A Theory of Family Buying Decisions
Toward a Model of Individual Choice Behavior
A Theory of Cross-Cultural Buyer Behavior
Why We Buy What We Buy: A theory of consumption values
Domain-specific Conceptual Frameworks
A Theory of Multidimensional Brand Loyalty
Sequential and Cyclical Nature of Information Processing in Repetitive Choice Behavior
Recent Failures in Consumer Protection
How Consumers Use Information
A Model of User Behavior for Scientific and Technical Information
Psychology of Innovation Resistance: The less developed concept (LDC) in diffusion research
Relationship Marketing in Consumer Markets: Antecedents and consequences
A Generic Concept of Customer Behavior
Perspectives of Other Scholars
Jagdish Sheth: An academic whose profession is his lifestyle Michael J Houston
Jagdish Sheth: The research visionary Peter L Wright
Jagdish Sheth: Leading consumer behavior research Harold H Kassarjian
Richard J Lutz interviews Jagdish Sheth
Knowledge is an Appreciative Asset: The more you use it, the better it gets
About the Editors and Contributors
VOLUME TWO: CONSUMER BEHAVIOR: EMPIRICAL RESEARCH
Timeline
Set Introduction Balaji C Krishnan
Volume Introduction C Whan Park
Attitude and Intention
A Field Study of Attitude Structure and the Attitude-Behavior Relationship
Affect Behavioral Intention and Buying Behavior as a Function of Evaluative Beliefs
Attitudinal Theories of Consumer Choice Behaviour: A comparative analysis (with Rabi S. Bhagat and P. S. Raju)
Perceived Instrumentality and Value Importance as Determinants of Attitudes (with W. Wayne Talarzyk)
Consumer Research in Brands
Cognitive Dissonance, Brand Preference and Product Familiarity
Influence of Brand Preference on Post-Decision Dissonance
How Adults Learn Brand Preference
Brand Profiles from Beliefs and Importances
Risk and Information Processing
Perceived Risk and Difusion of Innovations
Risk Reduction Processes in Repetitive Consumer Behavior (with M Venkatesan)
Impact of Prior Familiarity and Cognitive Complexity on Information Processing Rules (with C. W. Park)
Applied Consumer Research
A Model of Primary Voter Behavior (with Bruce I Newman)
Why We Buy What We Buy: A theory of consumption values (with Bruce I. Newman and Barbara L. Gross)
Perspectives of Other Scholars
Jagdish N Sheth: Giving back generously to the profession William O Bearden
Jagdish N Sheth: Broad scope of contributions to marketing Valerie Folkes
Jagdish N Sheth: A gentleman and a scholar Mary Gilly
Jagdish N Sheth: An association of 40 years Flemming Hansen
Jagdish N Sheth: Always there and just a step ahead David Stewart
C Whan Park Interviews Jagdish N. Sheth
I Don't See Any Breakthrough Theory in Consumer Behavior Anchored to Learning or Motivation
About the Editors and Contributors
VOLUME THRE: VISIONING THE FUTURE
Set Introduction Balaji C Krishnan
Volume Introduction Balaji C Krishnan
Visions of the Future
Consumer Behavior in the Future (with Rajendra S Sisodia)
Emerging Trends in Retail Industry
Marketing Megatrends
The Future of Advertising in the Information Age
Search for Tomorrow
Critique of the Marketing Discipline
Revisiting Marketing's Lawlike Generalizations (with Rajendra S Sisodia)
The Future of Marketing (with Rajendra S Sisodia)
Does Marketing Need Reform? (with Rajendra S Sisodia)
How to Reform Marketing (with Rajendra S Sisodia)
A Dangerous Divergence: Marketing and society (with Rajendra S Sisodia)
Demographics, Outsourcing, and Customer Centric Marketing
Demographics in Consumer Behavior
Outsourcing Comes Home
The Antecedents and Consequences of Customer Centric Marketing (with Rajendra S Sisodia and Arun Sharma)
Perspectives of Other Scholars
Jagdish N Sheth: Torchbearer for ethical marketing O C Ferrell
Jagdish N Sheth: Contributions to marketing scholarship Rajan Varadarajan
Jagdish N Sheth: Comments on his work in this volume Barton A Weitz
Balaji Krishnan interviews Jagdish N Sheth
We Are Not God Marketers of Our Own Research
About the Editors and Contributors
VOLUME FOUR: INTERNATIONAL MARKETING
Set Introduction Balaji C Krishnan
Volume Introduction Abdolreza Eshghi
Marketing Mix
Advertising's Image-U.S. and Yugoslavia (with Milan Smiljanich)
Strategies of Advertising Transferability in Multinational Marketing
Cross Cultural Consumer Behavior
Identification of Opinion Leaders Across Cultures: An assessment for use in the diffusion of innovations and ideas (with Stephen C. Cosmas)
Cross-Cultural Influences on the Buyer-Seller Interaction/Negotiation Process
Export Marketing
Emerging Importance of Export Marketing for U.S. Products
How to Succeed in Export Marketing: Some guidelines (with H M Schoenfeld)
Marketing Strategy
A Market-Oriented Strategy of Long-Range Planning for Multinational Corporations
The Antecedents and Consequences of Integrated Global Marketing (with Atul Parvatiyar)
International E-marketing: Opportunities and Issues (with Arun Sharma)
Globalization
Global Markets or Global Competition
Emerging Marketing Strategies in a Changing Macroeconomic Environment: A commentary
Growth, Productivity and the Visible Hand: An interview with Jagdish N Sheth (by Rajendra S Sisodia)
The Rule of Three in Europe (with Rajendra S Sisodia)
Making India Globally Competitive
How Competition Will Shape Indian Markets (with G Shainesh and Rajendra S Sisodia)
The Regional Face of Globalization (with Rajerdra S Sisodia)
Perspectives of Other Scholars
Jagdish N Sheth and International Marketing: An appreciation Johnny K Johansson
Jagdish N Sheth: A beacon and a visionary Masaaki Kotabe
Jagdish N Sheth: A distinguished, distinct academic Howard Thomas
Jagdish N Sheth: Strong leadership in the academic community Guenter Schweiger
Jagdish N Sheth: Impacts of his work on international marketing David K. Tse
Jagdish N Sheth: Worldwide consumer orientation W. Fred van Raaij
Abdolreza Eshghi interviews Jagdish N Sheth
Key Research Issues Would Be around Affordability and Market Access
About the Editors and Contributors
VOLUME FIVE: MANAGERIAL MARKETING: THE EARLY YEARS
Set Introduction Balaji C Krishnan
Volume Introduction Can Uslay
Articles on Innovation
Consumer Resistance to Innovation: The marketing problem and solution (with S. Ram)
Psychology of Innovation Resistance: The less developed concept (LDC) in diffusion research
Articles on Marketing Mix
Time Oriented Advertising: A content analysis of United States magazine advertising 1890-1980 (with Barbara L. Gross)
Measurement of Advertising Effectiveness: Some theoretical considerations
An Attitude-Behavior Framework for Distribution Channel Management (with Gary L. Frazier)
Advertising's Image-U.S. and Yugoslavia (with Milan Smiljanich)
Strategic Marketing
Winning Again in the Market Place: Nine strategies for revitalizing mature products (with Glenn Morrison)
A Margin-Return Model for Strategic Market Planning (with Gary L Frazier)
A Strategy Mix Model for Planned Social Change (with Gary L Frazier)
Political Marketing
A Review of Political Marketing (with Bruce I Newman)
Perspectives of Other Scholars
Jagdish N Sheth: A giant among marketing scholars Rajesh Chandy
Jagdish N Sheth: A mentor and a guide Gary L Frazier
Jagdish N Sheth: Contributions and the contributor Ajay K Kohli
Jagdish N Sheth: A tribute Naresh K Malhotra
Can Uslay Interviews Jagdish N Sheth
I Want To Give Whatever I Have Earned Back to the Marketing Discipline
About the Editors and Contributors
VOLUME SIX: MANAGERIAL MARKETING: CURRENT THOUGHT
Timeline
Set Introduction Balaji C Krishnan
Volume Introduction Rajendra Sisodia
Commentaries on Marketing
Ecological Imperatives and the Role of Marketing (with Atul Parvatiyar)
The Future of Marketing (with Rajendra S Sisodia)
Marketing Productivity: Issues and analysis (with Rajendra S Sisodia)
The Antecedents and Consequences of Customer Centric Marketing (with Rajendra S Sisodia and Arun Sharma)
Revisiting Marketing's Lawlike Generalizations (with Rajendra S Sisodia)
How to Reform Marketing (with Rajendra S Sisodia)
The Image of Marketing (with Rajendra S Sisodia and Adina Barbulescu)
Does Marketing Need Reform? (with Rajendra S Sisodia)
Marketing Strategy
Peter Drucker on Marketing: An exploration of five tenets (with Can Uslay and Robert E Morgan)
Why Good Companies Fail (with Rajendra S Sisodia)
Competitive Markets and the Rule of Three (with Rajendra S Sisodia)
Iridium's 66 Pies in the Sky (with Rajendra S Sisodia)
Macromarketing
Instilling Social Responsibility through Marketing Research Field Projects (with C B Bhattacharya)
User-Oriented Marketing for Non-Profit Organizations
Toward a Theory of Macromarketing
Perspectives of Other Scholars
Jagdish N Sheth: A believer in giving back David Aaker
Jagdish N Sheth: A market economist Philip Kotler
Jagdish N Sheth: Amazing versatility in all facets of marketing V Kumar
Jagdish N Sheth: A superb synthesiser and a crusader Robert A Peterson
Jagdish N Sheth: "Get jag!" to help lead marketing reform Glen L Urban
Rajendra S Sisodia Interviews Jagdish N Sheth
Marketing as an Institution Will Survive by Adapting to External Changes
About the Editors and Contributors
VOLUME SEVEN: ORGANIZATIONAL BUYER BEHAVIOUR
Timeline
Set Introduction Balaji C Krishnan
Volume Introduction Arun Sharma
Industrial Markets and Buying Behavior
A Model of Industrial Buyer Behavior
Behavioral Approaches to Industrial Marketing: Extant and emerging research (with Arun Sharma)
Emerging Research Opportunities for Doctoral Students in B-to-B Marketing
New Determinants of Competitive Structures in Industrial Markets
Organizational Buying Behavior
Recent Developments in Organizational Buying Behavior
Organizational Buying Behavior: Past performance and future expectations
Buyer-Seller Relationships
Toward a Theory of Alliance Governance (with Atul Parvatiyar)
Supplier Relationships: Emerging issues and challenges (with Arun Sharma)
Buyer-Seller Interaction: A conceptual framework
The Impact of Transitioning from Products to Services in Business and Industrial Markets on the Evolution of the Sales Organization (with Arun Sharma)
Till Death Do Us Part…But Not Always: Six antecedents to a customer's relational preference in buyer-seller exchanges (with Reshma Shah)
Customer Relationship Management: Emerging practice, process and discipline (with Atul Parvatiyar)
Relationship Marketing: An agenda for inquiry (with Arun Sharma)
Perspectives of Other Scholars
Jagdish N Sheth: How Professor Sheth saved my skin Evert Gummesson
Jagdish N Sheth: Leading educator and researcher in business to business marketing Wesley J Johnston
Jagdish N Sheth: A foundation of marketing thought Peter LaPlaca
Jagdish N Sheth: Contributions to B-to-B theory, research, and practice Arch G Woodside
Arun Sharma Interviews Jagdish N Sheth
My Interests in B-to-B Marketing: Cutomer outsourcing, global sourcing, e-commerce, and rise of global multinationals
About the Editors and Contributors
VOLUME EIGHT: RELATIONSHIP MARKETING
Timeline
Set Introduction Balaji C Krishnan
Volume Introduction Atul Parvatiyar
Conceptual and Theoretical Foundations

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