Guide to Intellectual Property: What It Is, How to Protect It, How to Exploit It (Economist Books)

Intellectual Property (IP) is worth an estimated $5trn in the US alone. It covers patents, trademarks, domain names, copyrights, trade secrets and know-how. The IP of a big brand can be worth tens of billions of dollars. And yet IP is hard to value; accountants struggle with it, and banks treat it cautiously as loan collateral.

This guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, and maximize the value from this crucial intangible asset.