Events Feasibility and Development, From Strategy to Operations

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: ";how do I justify this event to the client?"; and ";why are we spending money on this event?";.

With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:

The process of creating a feasibility study
Events forecasting models and cost/benefit analysis
Types of events (exhibitions, sports, festivals) and their benefits and returns
Project management tools for measuring return on investment



Readership
2nd and 3rd year undergraduate courses in Events Management; Practitioners; Event Management Companies and Associations.

Table of Contents

Section 1 Strategic Feasibility and Development

The event portfolio as an asset

The contribution events make to the strategic objectives of an organisation

Decision criteria

Stakeholder consultation

Preparing the strategy

Forms of event support

Event typology

The events unit

Request for tender and bidding

Flagship events and integrated country promotions

Event forum

Event awards

Event manual

Building competency: event education and training

Licensing

The events precinct

Section 2 Management Feasibility and Development

Management models of events

The business case

Setting up the management system

Maturity model - organisational competency

Event management processes

Event metrics

Return on investment

The event checklist

Section 3 Operation Feasibility and Development

Event operations: upstream design

The feasibility of the site

The feasibility study

Case Study: Heritage concert

Case Study: Tunnel walk

Case Study: Predicting crowd numbers for special events

Case Study: Planning a torch relay around the world

Case Study: Getting the most out of volunteers

Case Study: The central Sydney operations group

Case study: Project management for events - Coffs Harbour International Buskers and Comedy Festival - project planning process




Author Information
By William O'Toole, International Events Development Specialist, Sydney, Australia.