CB3, includes Marketing CourseMate with eBook Printed Access Card

Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB3 is an engaging, accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. Award-winning authors Babin and Harris bring a fresh perspective and exciting new approach to consumer behavior with a full suite of proven learning tools and innovative technology to help students eagerly master the material and succeed in class. CB3’s streamlined introduction focuses on the core concepts and applications of contemporary consumer behavior as it’s practiced today. New part cases highlight today’s challenges while the most current consumer behavior statistics and contemporary examples reflect recent developments in business. New content shows students how to handle ethics and diversity as well as ever-changing demographics and cultural trends. The text covers essential consumer behavior topics through a unique, concept-driven presentation enhanced by multimedia and online resources that appeal to today's students and encourage stronger preparation and participation. Convenient chapter-by-chapter study cards for students and practical Instructor Prep cards help you transition to this new edition. The new Consumer Behavior CourseMate for CB3 brings course concepts to life with interactive learning, study and exam preparation tools that support the printed book and helps student comprehension soar. Trust the CB3 text and package to bring consumer behavior to life for your students in an unforgettable, engaging presentation focused on their needs.

NEW INSTRUCTOR PREP CARDS MAKE TRANSITION TO THIS EDITION EASY. Individual, detachable Prep Cards for each chapter, conveniently located in the back of the Instructor's Edition, outline specific content updates and changes from CB2 to help make the transition to CB3 as seamless as possible for you. You'll also find time-saving convenient chapter overviews and outlines, lists of terms and topics, PowerPoint® highlights, video teaching notes, additional examples, and more to help you plan and deliver your course efficiently.
NEW BRIEF VIDEOS IN POWERPOINT® BRING TOPICS TO LIFE. Engaging, thought-provoking, short videos embedded in PowerPoint® presentation slides highlight consumer behavior topics at work in today’s actual companies. Memorable, real business situations demonstrate companies practicing many consumer behavior concepts discussed throughout the book. Students clearly see the relevance and application of concepts they are learning.
AN INNOVATIVE COMBINATION DELIVERS CONTENT BOTH IN PRINT AND ONLINE. The CB3 core text offers a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys and from interviews with nearly 175 faculty and students.
SHORTER, COMPREHENSIVE CHAPTERS DELIVER A MODERN DESIGN. Present consumer behavior content in a more engaging, accessible format without minimizing coverage for your course.
CHAPTER-IN-REVIEW CARDS APPEAR AT THE BACK OF THE STUDENT EDITIONS. These detachable, convenient cards provide students with a portable study tool containing all of the pertinent information for class preparation.

Barry J. Babin
In addition to co-authoring four textbooks, Barry Babin has published over seventy research publications in prestigious periodicals such as the Journal of Marketing, the Journal of Consumer Research, the Journal of Business Research, the Journal of Retailing, Psychological Reports, Psychology and Marketing, and the Journal of the Academy of Marketing Science. Dr. Babin has won also numerous honors for his research, including the University of Southern Mississippi’s Louis K. Brandt Faculty Research Award (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, and the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research. His research focuses on the effect of the service environment on employees and customers, and his expertise lies in building successful outcomes that support long-lasting, mutually beneficial relationships with employees and customers. He also has expertise in encouraging creativity in the workplace and wine marketing. Dr. Babin’s primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving, and he is a popular and frequent international presenter, having lectured in countries including Australia, South Korea, France, Germany, Canada and the United Kingdom. Dr. Babin is current president of the Academy of Marketing Sciences, former president of the Society of Marketing Advances, and marketing editor for the Journal of Business Research.
Eric Harris
Eric Harris is Chair and Associate Professor in the Department of Management and Marketing at Pittsburg State University in Kansas. He has BBA and MBA degrees from Pittsburg State University and a PhD from Oklahoma State University. Eric's professional and consulting experiences include work in advertising, sales management, healthcare marketing, and customer satisfaction assessment. He is actively engaged in research; and his work has been published in the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, PSYCHOLOGY AND MARKETING, the JOURNAL OF BUSINESS RESEARCH, the JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT, the JOURNAL OF SERVICES MARKETING, SERVICES MARKETING QUARTERLY, the JOURNAL OF BUSINESS AND PSYCHOLOGY, and others. He also serves on the editorial review board for JOURNAL OF BUSINESS RESEARCH, JOURNAL OF MARKETING THEORY AND PRACTICE, JOURNAL OF SERVICES MARKETING, and SERVICES MARKETING QUARTERLY. His research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation, and sales force goal orientations. He is affiliated with a number of professional associations, including American Marketing Association, Academy of Marketing Science, Society of Marketing Advances, and Association of Collegiate Marketing Educators.

PART I: INTRODUCTION.
1. What is CB, and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
PART II: INTERNAL INFLUENCES.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivations and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Change.
PART III: EXTERNAL INFLUENCES.
8. Consumer Culture.
9. Micro-cultures.
10. Group Influence.
PART IV: SITUATIONS AND DECISION MAKING.
11. Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
PART V: CONSUMPTION AND BEYOND.
14. Consumption to Satisfaction.
15. Consumer Relationships.
16. Consumer and Marketing Misbehavior.

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