David Aaker (2 cărţi)

Marketing Research

Autor(i): David Aaker
Editura: Wiley - 2010
Disponibilitate: la comandă

Preţ: 286,70 lei 272,37 lei
Oferta este valabilă până la 31.03.2020

Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students » ...mai mult

Strategic Market Management: Global Perspectives

Autor(i): David Aaker, Damien McLoughlin
Editura: Wiley - 2010
Disponibilitate: la comandă

Preţ: 225,70 lei 214,42 lei
Oferta este valabilă până la 31.03.2020

The book is a European adaptation of our current US book: Strategic Market Management, 9th edition by David Aaker. The new edition text will be a mainstream text suitable for all business students studying » ...mai mult

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